If you want your website immediately present to your customers on search results, PPC advertising is the best way to go.

A Pay per click, known as PPC advertising can also be used to find out which keyword phrases are performing well for your site before you spend the time and money on an SEO campaign.

It refers to various types of online advertising from text ads on search engines to display banners on external websites.

To achieve maximum results with search and ensure your brand is appearing for the right keywords to the right people, you’ll have to combine organic listings (search engine optimisation) with a paid search strategy.

PPC Benefits

  • Control the flow of traffic to your website
  • Adjust your budget until you get the desired result
  • Monitor the benefits you receive from each of your ads
  • Test different offers – ad copy as well as landing pages. That will tell you what is working and what is not in your paid advertising.

Key elements to success

  • Buy only keywords that clearly define your business
  • Write specific and creative ad copy to maximize your CTR (click-through-rate)
  • Build a quality landing page (that people goes to when you ad gets clicked)